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Our market research shows that 60% of orders are abandoned before the payment stage is completed. And while it’s useful to know the common reasons why customers abandon the payment page, it only goes so far. All merchants are different. The reasons why customers fail to convert will be unique to each business and there is no one-size-fits-all approach to optimising the payment funnel. 


This is why access to payment data can be a total game changer. Clear, actionable payment data can help merchants spot opportunities to streamline the payment experience and delight customers. It can also act as an early warning system, allowing merchants to spot issues causing failed payment and rectify them.


Join us for our exclusive webinar to learn more about how you can use data-driven insights to optimise conversions.


Key Takeaways


How conversion works in the payment chain – from the payment to authentication to authorisation to confirmation

The common hurdles that lead to failed transactions and customers abandoning their cart

How transaction level data can help you identify and make improvements and optimise your payment process



Meet the speaker




Jordan Vercauteren 

Growth Analytics and Performance Manager


As a Growth Analytics and Performance Manager at Ingenico, Jordan provides data driven insights to help developing and steering the business. In his function he combines his analytical background with proximity to the business and our merchants base. For MyPerformance Jordan advised on what transaction level data can help merchants identify gaps within the payment chain to help them optimize their payment performance.


Before joining Ingenico, Jordan held various positions within finance departments. He strived to make finance more human to the business by acting as a true finance business partner. Jordan holds a master degree in Business Economics from VLEKHO (now integrated in KU Leuven).