Your tailored guide to expanding online in ‘the new China’

Myths, misconceptions – and opportunities.

These three words encapsulate the exciting but often confusing reality that international travel companies face as they explore the potential for expanding their businesses into China. The rapid pace of change in China’s economy and consumer preferences means that all too often yesterday’s reality is already today’s history.

This interactive guide is intended to help you identify – and overcome – the key obstacles you might face when selling to Chinese consumers. Every business has its own challenges, and this guide is designed to ensure that you get content tailored to your needs.

We’ll ask you five questions about your business and its priorities in China. Based on that, you will receive a report that will be tailored specifically to your needs. This will be sent to you via e-mail once you have completed the questions.

Which industry does your organization sell its products or services in?

Select one

What are your biggest marketing and positioning challenges in China?

Select up to two

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